Hourly Pour

Branding & Environmental Design

A coffee shop that is open late at night. Explores how branding can influence the environment it is in.

Software:Adobe Illustrator
Adobe Indesign
Adobe Photoshop
Rhino
Unreal Engine
Blender Hourly Pour is a coffee shop for people who want to study late at night. It is a place where you could socialize while also doing your homework. Visit Hourly Pour if you want to listen to hip-hop and enjoy our great selection of coffee Goal
There is a clear need for more late-night coffee shops to support college students seeking productive and social study environments. Establishing late-night coffee shops would provide a needed solution. Offering a place where students can focus, stay alert with caffeine, and engage with peers in a comfortable setting.












“A brand that embraces creativity and isn't afraid to break conventions.”

Brand IdentityHourly Pour is a coffee shop brand built around the themes of time and texture. Inspired by the visual and symbolic parallels between a pour over coffee maker and an hourglass, the brand identity centers on this connection. Through bold, experimental typography and custom illustrations, the goal was to reflect Hourly Pour’s innovative spirit, a brand that embraces creativity and isn't afraid to break conventions.






Task
Develop a coffee shop brand themed around time. that stays open late, providing a spacious, student-friendly environment ideal for studying and socializing. The space will feature hip-hop music. Centering the brand identity around the theme of time, using textures and stencil-style elements to evoke a hip-hop aesthetic. Utilize the Adobe Creative Suite and 3D software to visually represent and showcase the coffee shop's unique identity.












“A brand that embraces creativity and isn't afraid to break conventions.”



Environmental Design
Seeing how design affects the environment is what this next part will focus on. The branding of Hourly Pour affects how the interior of the space will look. Using 3D software to create a coffee shop with furniture that revolves around the concept of time. 

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